Good news: AI is killing copywriting jobs
Everyone's panicking about AI taking copywriting jobs, they’ve been panicking since summer of 2023, at the bottom of the AI market.
From the corporate bros on Linkedin, all the way to the forums of reddit.
They're not wrong to panic.
But they're missing the full picture.
I was scrolling X this past week and saw a thread that made me stop mid-scroll.
Some former Agora copywriter who has his own modest list dropped these numbers:
Info market today: $18.7 billion
Info market 2029: $40.3 billion
Ecom market today: $6.5 trillion
Ecom market 2029: $11.4 trillion
Financial market today: $10.8 billion
Financial market 2029: $40 billion
Their caption? "Get good. Get paid."
And it clicked. Thousands of impressions despite being a small account. Much smaller than mine.
Because I'd just finished reading the actual data on, to keep you informed on what's happening to copywriters right now,
Here's what AI is actually killing:
- 36% drop in basic copywriting gigs on freelance platforms since 2023
- 58% of marketing agencies using AI cut their copywriting staff by at least 20%
- 135,000 entry-level content writing positions eliminated or transformed
But here's what it's NOT killing:
- Email copywriters
- Direct response copywriters
- Mid-level strategists who understand conversion psychology
AI is obliterating the bottom. The $50 blog posts. The product descriptions. The one-off gigs that anyone with a laptop could do.
And honestly? Good.
Let AI kill your competition.
Because those weren't real copywriting jobs anyway.
But the second you need copy that actually makes money, that converts cold traffic, that builds sequences, that understands customer psychology at different stages of awareness, AI falls apart.
AI is just not advanced enough(not yet at least) to replace the human mind and all of the supply chain systems in between the customer and seller.
AI-generated content gets 43% lower trust ratings.
Pure AI content gets 41% fewer social shares than human-written content.
14% of AI articles contain factual errors when writing about anything remotely specialized.
You know what? The same thing is happening in programming.
Tools like Lovable.dev and HuggingFace.co are wiping out junior developers whose primary value used to be building front-end and back-end software and getting paid lots for it.
You can literally copy and paste a url into these tools and they'll clone a site for you, one of them does the entire backend as well. With databases, Api and everything(obviously for a fee).
But mid-level and senior developers? They're more valuable than ever.
AI tools like Lovable and Hugging face can code and clone entire websites now. But it can't architect systems. It can't debug complex problems. It can't understand business requirements and translate them into scalable solutions. It doesn’t have people skills and understand its own market.
In fact, Generative AI data is mostly an aggregate of all available data anyway, meaning if you use it, it can't teach you anything new.
Sound familiar?
AI can write words. But it can't write copy that makes $1M or even $10M.
It can't craft a launch sequence that builds anticipation and desire over 7 days.
It can't write a sales page that handles objections in the exact order your prospects experience them.
And here's the part that should terrify the AI cheerleaders:
AI companies are hemorrhaging money.
OpenAI earned $4.3 billion in revenue in the first half of 2025.
They lost between $7.8 and $13.5 billion in that same period.
They burned $2.5 billion in cash and are begging for another $30 billion in funding just to keep the lights on.
Every ChatGPT query uses 1,000x more energy than a Google search.
Some of the data says anywhere from a fraction of a teaspoon to a 16z(normal water bottle) water bottle of water consumption to run just 1 query.
The "cost savings" businesses think they're getting? It's fake. It's subsidized by VCs playing a game of chicken.
Meanwhile, look at those market numbers again:
The info market is doubling. Ecom is nearly doubling. The financial market is almost quadrupling.
Billions and trillions of dollars flooding into markets that need one thing:
Copy that converts.
Not AI slop. Not generic content. Not one-off blog posts, Not hallucinated data that needs to be triple checked.
Real direct response copy that generates revenue.
And the data proves it: 78% of top-ranking content now uses a hybrid model, AI for speed, humans for everything that actually matters.
Some data shows that human-edited AI content performs 16% better than even fully human-written content.
Translation?
Entry-level jobs? Gone.
Freelance one-offs? Dying.
But email and DR copywriters who understand their clients' markets?
Clientless Copywriters who’re selling their to their own lists and markets? More valuable than ever.
So yeah, AI is killing copywriting jobs.
But only the jobs that were already commodities.
The copywriters who understand psychology, sequences, and direct response?
They're watching trillion-dollar markets explode while AI companies burn billions trying to stay solvent.
If you're still doing one-off blog posts and product descriptions, you're competing with a technology that's bleeding money.
If you're writing emails, building funnels, and crafting offers that convert?
You're positioned in front of the biggest wealth transfer in history.
Really take in this advice and use it to improve your copy to build wealth.
That's why i'm always telling you to build your personal brand and funnel it to your list, every high IQ copywriter has a list.
In fact, in the copywriting community on X, a long time retired copywriter with nearly 2 decades of copywriting experience is building his list.
So if you want a piece of that growing market pie, your list will leverage you into to client-work far easier and far faster than the room-temp IQ guys who're racing to the bottom by not having a personal brand and list.
Much love and till next week,
Fathi
