At the current rate you're moving, you'll never become wealthy.

I know that's harsh. But it's true.

Copywriting legend Dan Kennedy coined the famous phrase used by marketers: "Money loves speed." And I'll explain what he exactly means by it in a bit.

You see, most people who are gainfully employed are on a path to financial success. And if they had infinite time, they’d eventually make their first million.

Continuous income+infinite time= infinite money. It's just math.

The problem? We only live about 80yrs.

So most are moving so slow they'll never get there in their lifetime.

Thats why speed is the solution.

If you can compound the time you have, you can make your first million in a fraction of the time it'd normally take.

What separates people like Elon Musk, Jeff Bezos, and Richard Branson from everyone else isn't just IQ, talent, or luck. Of course, these are factors. But it's also speed.

High performance people simply have a mastery of speed in such a way that they can crunch time and space to reach their goals faster in their lives.

And the thing about life is that life gets harder as it progresses.

When you're born, everything's easy, but by the time you’re a grown adult, the video game difficulty of life increases.

Someone feeds you, changes you, handles everything. Then you learn to use the potty. Then school. Then homework. Then high school, college, a job, a mortgage, kids.

Life keeps stacking difficulty on top of difficulty.

For 99% of people, their skill level doesn't improve at the same rate life becomes more difficult.

There's a growing gap between how hard life is and how capable they are. That's where you find drug addicts, bums, people stuck in dead-end jobs, people drowning in debt.

But winners? Winners improve faster than life gets difficult. They're A-students, multi-millionaires, rockstars like me, living next door.

The difference? Speed.

Think about it on a micro level: Every month you have bills, rent, groceries, phone, insurance. For financial abundance, you need to make more money each month than your expenses. I call this income velocity. If you can make money fast enough each month to outpace your bills, you create a financial surplus. And that's how you get rich, make more than you spend, invest the difference, repeat.

But most people mistakenly think "slow and steady wins the race."

That tortoise and hare story? That's what your poor elementary teacher taught you. And you believed it. Now you're poor.

Speed wins the race.

I made my first 10k+ sale entirely with my brand last year. Not because I'm smarter than you. Because I learned how to make progress faster. And speed doesn't mean working harder, it means working with ruthless efficiency.

Dan Kennedy became the world's highest-paid copywriter because he wrote faster and more than anybody else. But "money loves speed" means more than just working faster.

It means fast ascension, moving customers from a $47 product to a $197 course to a $4,997 subscription in the same sitting. Not waiting weeks, months, or years between levels.

Most of you reading this don't even have a $1 dollar product.

Light a fire under your ass man!

Fast ascension also means fast escalation, in business, in relationships, in life. The faster you move people (including yourself) to the next level of commitment, the more money/progress you make.

You might find this aggressive. Too pushy. Not your style.

But the market doesn't care about your comfort. Money flows to those who move fast and ask for the sale. Women are attracted to men who escalate confidently. Opportunities go to people who act while others are still "thinking about it."

Speed compounds. Hesitation kills.

Here are The 7 Steps to Move Fast:

1. Burn the Boats

• Most people give themselves an out, don't do this
• Force a deadline (sign up for something before you're ready)
• Put money on the line (bet on yourself, create financial pressure)
• Make a public commitment (tell everyone what you're doing)
• You'll do more to avoid pain than to achieve gain

2. Default to Action, Not Preparation

• Stop preparing and start doing
• When Elon bought Twitter, his team said consolidating data centers would take 6 months, he landed his plane, rented a U-Haul, and did it in 3 days
• Use the "by when" rule, demand specific dates and times
• Use the 2-minute rule, if it takes less than 2 minutes, do it now
• Use the 70% rule, make decisions with 70% of the data, not 100%
• Understand type one (one-way door) vs type two (revolving door) decisions

3. Model Then Modify

• Success leaves clues, find someone who's already done it
• Copy their blueprint exactly, then make it your own
• Don't cherry-pick what you like and ignore the rest
• Ask: "Who do I know that's already done this?"
• Even ChatGPT can give you the playbook, the blueprints exist

4. Fire Bullets Then Cannons

• Don't go all-in immediately, test small first
• Shoot, shoot, shoot, calibrate, then load the cannon
• Create a "riskiest assumptions list" and validate them
• Winners lose more than losers because they take more shots
• Pre-sell before you build, get 50 customers validated first

5. Simplify Your Business

• Complexity kills momentum, you cannot scale chaos
• Simplify your goals (pick the ONE leading domino)
• Simplify your decisions (wear the same shirt, automate everything)
• Simplify your workflows (never do the same thing twice)
• Regular pruning, cut what doesn't serve the mission

6. Get Obsessed with Your Progress

• You can't be world-class at everything, choose your season
• Immerse yourself like standing under a waterfall
• Hang around other obsessed people
• Learn how they think, not just what they do
• If people aren't telling you you're "too much," you're not obsessed enough

7. Go Find Bigger Problems

• If you have small problems, you live a small life
• Want oil change problems or jet fuel problems?
• Get comfortable being uncomfortable at new levels
• Add a zero to your vision and ask "why not me?"
• Your decision TODAY determines the size of what you build

Your time is running out. Not because you're getting older, but because every day you delay, life gets harder and the gap between where you are and where you need to be grows wider.

Next:

As I promised last week, and in the spirit of moving fast, I've created an ebook for my readers. It’s everything you need to start an email marketing business from scratch.

It’s 33+ pages of quality content that I still use on my Keynote coaching calls, funded entirely by my invite-only merchants guild.

​Read it here. ​

I’ll also add into the welcome sequence so anyone new can find it.

So tell your friends to sign up to the Clientless Copywriter Newsletter.

And don’t say that I never looked after you,

Fathi.

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