Outcomes > Everything

March 28th 2025

I used to lurk on Reddit as a newbie copywriter.

Big mistake.

The advice was everywhere. Contradictory. Tribal. I even got torn apart by a grammar n@zi and a 6-figure Meta copywriter contractor named Caesar who learned copy the old-school, hardknocks, "purest form" way. Ad-school, 4-year degree, the whole shabang.

He wasn't wrong about the fundamentals.

He just couldn't see 10 feet in front of him.

Forest for the trees kind of guy.

I later found out he'd been laid off 5 times in 10 years. One layoff every two years, like clockwork. Only working as a contractor, always one decision away from being cut.

Some of the ideas I'd shared with him back then like selling his own offers, building something that was actually his, only scared him. Shined a light on his own situation.

Anyway,

This was a few years ago, still early into the explosion of the creator economy.

And that explosion just blew the doors off everything.

Markets are maturing at breakneck speed, informal creator lead content being trusted over centuries long institutional content. What used to take 10 years now takes 5, even less. All of the old school rules have changed. And the copywriters who understand outcomes, who can see the big picture, not just the craft, are building lives that would make Caesar's jaw hit the floor.

Let me show you what I mean.

Olivia Tiedemann

Olivia is a private chef for the ultra-wealthy in The Hamptons. Exclusive, upscale communities on the South Fork of Long Island where New York's elite summer.

She doesn't just cook for them. She films it, even the BTS. Her YouTube series Rich & Hungry documents the whole thing.

I don't watch YouTube all that much. But Olivia caught my business eye immediately.

Here's why her system is near-perfect:

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The flywheel runs itself. And she didn't need a million subscribers to get there. Around 50 to 100k combined followers in the right niche? You're looking at six figures as a niche content creator.

She's also leaving money on the table without an email list. But that's actually the opportunity I want you to see. Nothing is stopping a copywriter from planting their flag in the food space, cheffing privately to bankroll the whole thing, writing a weekly email, and eventually building a brand and a freedom-first lifestyle from it.

The life IS the brand.

Garrett (Garrett's Adventures)

Garrett started sailing the world at 19 in a leaky 27-foot boat called the Hooligan.

Nineteen.

He's since upgraded to a 40-footer and spends his days island hopping to places like Fiji. Soaking up decades of experience in real time. The sailboat world is obscure. Niche, but absolutely beloved.

And here's the thing. You don't have to be 19 to do this. You don't have to be any particular age, background, or career stage. Copywriting is one of the few skills that lets you live an alternative lifestyle on your own terms. Something most careers will never allow you to do.

Right now Garrett is mostly funded by Patreon. That's content writing. He's already doing the work, already knows how to write to his audience and people. But an email list would stabilize everything for him. Write to your audience from the boat, from Fiji, from wherever the Hooligan takes you. Imagine Selling your own offers while sunbathing, moored off an Indonesian island sipping a cold mimosa. Sounds romantic right?

In reality t’s all doable now because Starlink Maritime is $250/month for unlimited high-speed internet anywhere on the planet. Even in the middle of the ocean. If you wanted to live like Garrett you'd just need to bust your ass and get a $50k and save up for 6 months.

Unlike 10-20 years ago, today is literally nothing stopping a roaming, nomadic copywriter from running a real business from land or open water.

Fireship

A software engineer who got tired of working for someone else. Instead of job-hopping, he built a faceless YouTube channel which features 2-3 weekly 5-minute updates on everything code and tech. Sharp. Fast. Highly valuable to his audience.

Now he sells his own offers with a newsletter loved by 186,930 developers. His life is on his own terms.

This working professional model to content creators works in finance. Law. Nursing. Even blue collar trades. You don't need to be in a “sexy” niche. I haven't even touched video games, film, or a dozen others. The rule of three kept me from going off the rails.

This model isn't just content creation guys. This is the E-Myth applied to a Lean, Solo, modern copywriting business. A system. A lifestyle.

All this is to say the copywriters who are out there engaging IRL, hosting cookouts, run clubs, marina boat rides, bootcamps, general live events, actually having a personality, having stories, being fun, these are the ones who will lap every cave-dwelling, output-only copywriter who refuses to evolve.

The creator economy is here. So is AI. Things won't go backwards to how they were, good or bad.

But copywriting is still the sharpest weapon in this new economy. It compounds. You build an audience, you sell your own offers, and every email you send is an asset working for you. Not a boss, not a contractor agreement, not a layoff notice.

Caesar's still out there somewhere, probably polishing his grammar and waiting on his next layoff notice, the equivalent of rubbing sticks together in this economy. Meanwhile the game keeps moving.

These people I've sampled for you are real, their incomes are real, and none of them are special. They just had a clear outcome and built toward it.

That's it.

Fathi

P.S. Reply and tell me what outcome you're building toward.