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The Daily Email That Teaches Copywriters How to Fire Their Worst Client: All of Them

The copy framework that has helped drive

$

100
M+

 in ARR for hyper-niche online businesses

Quietly Make over $10K/Month Online — Without Clients or Calls

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Hotmetro quotes

This flipped how I viewed copywriting. No more pitching for $500 blog posts now I'm packaging conversion systems and selling to operators who need them. Total game-changer.

Allison Smith

Small Business Writer

Hotmetro quotes

The best investment I made this year. ClientlessCopy is lean, strategic, and brutally effective. It doesn’t teach you how to become a writer.. it teaches you how to sell results to people building empires.

David Richardson

B2B Writer

Hotmetro quotes

I used to write websites. Now I write launch engines.
I bought the course, applied it to my first project, and that client asked me to do 4 more brands. The model isn’t just about copy, it’s about positioning copy as a product.

Austin Mckenny

Digital Product Entrepreneur

Hotmetro quotes

This is not another copy course, this is an approach to business. ClientlessCopy helped me systematize and productize my writing into something repeatable. Serial entrepreneurs don’t want essays. They want weapons. This teaches you how to write those.

Andrew Hernandez

Entrepreneur

Hotmetro quotes

From $0 to $4.8K/month in 6 weeks.
I followed the ClientlessCopy process to build a repeatable offer. It’s now my side income while I work on my main business, and I spend less than 5 hours a week on it.

Jordan Bitter

First-time Writer

Hotmetro quotes

It's like productized copywriting for the venture crowd. If your audience is serial founders or people spinning up idea after idea, this course teaches you how to build copy systems they can use, tweak, and reuse. This is exactly what I needed.

Rebecca Alonzo

D2C Author

Hotmetro quotes

I no longer chase clients. I build once, license often. ClientlessCopy is sharp, focused, and built for builders who scale, and for me, that's optimizing my time and maximizing my profits.

Matthew Campell

B2B / DTC Author

Hotmetro quotes

It's like productized copywriting for the venture crowd. If your audience is serial founders or people spinning up idea after idea, this course teaches you how to build copy systems they can use, tweak, and reuse. Exactly what I needed.

Brett Burton

Digital Product Author

Hotmetro quotes

I did the full-service option with them to sell my home, 1, I was happy to save some cash. 2, the buyer was happy to get some cash. 3. My home sold within weeks as opposed to months with other agents.

Kevin Lewis

First time home seller

"They have no fee-based clients, and make their money when their copy generates orders for the products they produce and sell typically online courses, memberships, training, and other information products."

McGraw- Hill calls Bob "America's top copywriter." He has written copy for more than 100 clients including IBM, AT&T, Forbes, and AARP. Bob is the author of over 100 books including The Copywriter's Handbook (St. Martin’s).

Boby Bly

"The sky truly is the limit for how big you can grow your own clientless copywriting business empire."

"Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with" -Ken McCarthy

Ben Settle

"Clientlesscopy is the future."

YouTuber & Email Copywriter. Dragu is the #1 Amazon bestselling author of "Meaningful Marketing" and VP of the fastest-growing Christian advertising agency in the US (Inc. 5000, 2023 & 2024).

Alin Dragu

 "Most copywriters don’t realize this path exists."

Clientlesscopy's coaching and products have been certified by us here at AWAI, they are not only the author of some great pieces, but they're also authentic and probably one of the most genuine conversion icnreasers I've had the pleasure of working with.

American Writers & Artists Institute (AWAI) - Revenue $8.5 Million

Our Framework

Choose Your Audience

Create Assets

Build Relationships Through Content

Generate Passive Income

Get Started

The Problem with Traditional Copywriting

‍

The 5 Deadly Traps Sabotaging Your Copywriting Career

Trap #1: The Feast-or-Famine Client Cycle

One month you're pulling in $3,000. The next month? Zero. Traditional copywriting depends entirely on client acquisition, creating dangerous income volatility that makes financial planning impossible.

Trap #2: The Soul-Crushing Burnout from Constant Pitching

You spend 30-50% of your time begging for work instead of doing the work you love. Every "no" chips away at your soul. Every ghosted follow-up makes you feel desperate instead of skilled.

Trap #3: The Brand-Building Betrayal

You pour creative energy into building client brands while staying invisible. You write brilliant copy that makes them millions. You get crumbs while they feast on the revenue YOU generated.

Trap #4: The Time-for-Money Prison

Even at $200/hour working 40 hours per week, you max out at $416,000 per year. When you stop working, the money stops flowing. Period.

Trap #5: The Retirement Nightmare

You can't sell your "business" because your business IS you. Any interruption to active work creates instant financial crisis.

The Uncomfortable Truth

The problem isn't your skills - it's your business model.

Getting better at writing won't solve these problems. Learning new techniques won't solve these problems. Taking another course won't solve these problems.

Traditional copywriting creates systematic problems that prevent professional and financial success.

There IS a Way Out

Smart copywriters are discovering alternative business models that leverage their skills while eliminating these fundamental problems.

They're building businesses that work for them instead of against them.

They're creating income streams that flow whether they're working or not.

They're finally getting paid what they're worth - and then some.

The Question That Will Change Your Life

How much longer are you going to stay trapped in the traditional copywriting cycle?

How much longer are you going to let clients get rich off your words while you struggle to pay the bills?

The choice is yours. You can keep doing what you've always done and get what you've always gotten. Or you can break free and build the copywriting business you deserve.

The copywriters who make this transition today will be the ones living in financial freedom tomorrow.

Which copywriter will you be?

The traditional copywriting trap is real. But so is your way out.

‍

Fathi Sarraffi

What is Clientless Copywriting?

The Best Kept Secret In The Copywriting World

"The Secret Business Model That Lets Copywriters Make 6-Figures Without Ever Chasing Clients"

If you're tired of writing proposals, waiting for client approvals, and trading your time for money - then what I'm about to reveal may come as a HUGE and very WELCOME surprise.

Dear Fellow Copywriter,

Each day, copywriters around the world wake up and immediately start thinking about one thing: finding their next client.

They spend hours crafting proposals, jumping through hoops, and begging for work. They're constantly at the mercy of client budgets, revision requests, and payment delays.

But what if I told you there's a completely different way? A way where YOU become the client, and customers come to YOU with money in hand, ready to buy?

This is the reality of clientless copywriting - and it's transforming how smart copywriters build their businesses.

What Is Clientless Copywriting?

Clientless copywriting is a copywriting-based business model where copywriters create and monetize their own information products and services instead of serving traditional clients. This copywriting strategy allows writers to build passive income streams through digital product sales rather than trading time for money with client projects.

Instead of writing FOR others, you write FOR yourself. Instead of helping other businesses make money, you create products that make YOU money. And instead of being limited by billable hours, you create scalable income streams that work 24/7.

The 5 Core Principles That Make This Work

1. Focus on Information Products and Services

The foundation of any successful clientless copywriting business centers on creating and selling information products rather than working for clients. You become the expert that others pay to learn from.

2. Direct Sales Model

Clientless copywriters operate through direct sales to their audience, eliminating intermediaries and retaining full control over pricing and profit margins. No more splitting fees with agencies or platforms.

3. Self-Promotion and Authority Building

Successful clientless copywriting requires copywriters to use their writing skills for self-promotion, positioning themselves as experts and authorities within their chosen niche. Your copywriting skills become your marketing superpower.

4. Higher Income Potential

By selling their own products, clientless copywriters unlock significantly higher earning potential compared to traditional client-based copywriting work through scalable income models. There's no ceiling on what you can earn.

5. Diverse Product Portfolio

Clientless copywriting encompasses various information products including online copywriting courses, copywriting ebooks, membership sites, webinars, coaching services, and digital templates. Multiple income streams mean financial security.

The Life-Changing Benefits You'll Experience

Scalable Income That Never Stops

Traditional copywriting limits income to billable hours, while clientless copywriting creates unlimited earning potential through information product sales and direct-to-consumer marketing. Your income isn't tied to your time - it's tied to the value you create.

Complete Creative Freedom

Clientless copywriters maintain complete creative control over their content and messaging without client restrictions, allowing for authentic self-promotion and authority building. No more writing what clients want - you write what YOU want.

True Passive Revenue

Digital copywriting products generate ongoing revenue through direct sales with minimal additional effort, unlike client work requiring constant time investment. Your products work for you while you sleep, vacation, or focus on creating your next big thing.

How to Get Started With Clientless Copywriting

Step 1: Identify Your Copywriting Niche

Choose a specific copywriting specialty for your information products. This could be email copywriting, sales pages, Facebook ads, or any area where you have expertise and passion.

Step 2: Develop Your First Digital Product

Start with a comprehensive copywriting course or ebook. This becomes your flagship product that demonstrates your expertise and attracts your ideal customers.

Step 3: Build Your Marketing Funnel

Use your copywriting skills to promote and sell your products. Create irresistible sales pages, email sequences, and marketing materials that convert visitors into paying customers.

Step 4: Scale Your Business

Expand with additional courses, templates, and tools. As you grow, develop higher-priced coaching programs and exclusive membership offerings.

Clientless vs. Traditional Copywriting: The Shocking Truth

Traditional Copywriting:

Clientless Copywriting:

Your Next Steps to Financial Freedom

The copywriting world is evolving rapidly. Those who adapt to the clientless copywriting model will thrive, while those who cling to the old client-based model will struggle with the same limitations that have always existed.

The choice is yours: Continue trading time for money, or start building the copywriting business of your dreams.

Clientless copywriting represents the evolution of traditional copywriting, offering unlimited growth potential through information product creation. By leveraging your copywriting expertise to build digital products, you can create sustainable passive income while building your dream copywriting business.

The question isn't whether you CAN do this - it's whether you WILL do this.

The copywriters who embrace this model today will be the ones earning six and seven figures tomorrow, while others are still chasing their next client.

Which copywriter will you be?

The future of copywriting is here. And it's clientless.

‍

Read More From Our Uncensored
Blog

The Raw Truth About Building a Real Copywriting Business

Tired of sugar-coated advice that doesn't work? Our blog cuts through the BS and reveals what's really happening in the copywriting world.

We expose the dirty secrets the "gurus" won't tell you. We share the unfiltered strategies that actually build wealth. We call out the scams and highlight the opportunities.

What you'll find:

  • Brutal honesty about what works (and what doesn't)
  • Real case studies from copywriters making 6-7 figures
  • Industry insider secrets the big names keep hidden
  • Strategies that challenge conventional copywriting wisdom

No fluff. No hype. Just the uncensored truth.

Ready to see what you've been missing?

[READ THE UNCENSORED BLOG →]

Warning: Some content may challenge everything you think you know about copywriting.

‍

Read More

Enroll in

Coaching

Learn how to build a system that works without clients, algorithms, or burnout. This is about owning your output, compounding your skills, and creating digital leverage that pays off long after the work is done. No fluff, no gatekeeping, just a clear path to autonomy through strategy, writing, and smart execution
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