"They have no fee-based clients, and make their money when their copy generates orders for the products they produce and sell—typically online courses, memberships, training, and other information products."
Boby Bly
McGraw- Hill calls Bob "America's top copywriter." He has written copy for more than 100 clients including IBM, AT&T, Forbes, and AARP. Bob is the author of over 100 books including The Copywriter's Handbook (St. Martin’s).